Mar
02
2010

Netflix Would Very Much Like to Know If You Would Like an iPhone App (Hint: YES) [NetFlix]

pimg src=”http://cache.gawkerassets.com/assets/images/4/2010/03/340x_netiphone.jpg” class=”left image340″ width=”340″ /Here’s a a href=”http://www.hackingnetflix.com/2010/03/netflix-survey-hints-at-iphone-streaming-via-wifi.html”real interesting question/a from a recent Netflix survey: “How likely would you or someone in your household be to instantly watch movies TV episodes on your iPhone via a Wi-Fi network?”/p
pIf you recall, Netflix CEO Reed Hastings a href=”http://gizmodo.com/5364504/netflix-to-come-to-the-iphone-eventually”promised that/a Netflix streaming would come to the iPhone “eventually” just a few months ago. While survey questions can be indicative of a company’s plansmdash;it wouldn’t be the first time for this kind of company to a href=”http://gizmodo.com/362637/amazon-unbox-hd-rentals-coming-soon”tip their video hand via survey/amdash;I wouldn’t get too excited. Not because of the tech, which is trivial (even considering the jump from Microsoft’s Silverlight technology on the desktop) but because of the rights./p
pNetflix has already a href=”http://gizmodo.com/5449200/netflix-keeps-getting-reamed-the-best-streaming-movies-might-go-away”run into issues with studios/a afraid of it massing too much influence, too many eyeballs, squeezing the lifeblood remaining in DVD profits preserved by the window systemmdash;the journey a movie takes from the multiplex to DVD to PPV to HBO to cablemdash; before the studios can extract the last final drops themselves. That a href=”http://gizmodo.com/5464092/what-netflixs-top-rentals-would-look-like-under-new-gimped-policies”disgusting 28-day window/a before you can rent a new Warner Bros. movie is a primo example. So, to get mobile streaming rights? That’s probably a whole ‘nother ballgame, and I don’t expect the studios will play any nicer./p
pBut we can dream, we can hope, we can pray. Even if it is only over Wi-Fi. [a href="http://www.hackingnetflix.com/2010/03/netflix-survey-hints-at-iphone-streaming-via-wifi.html"Hacking Netflix/a via a href="http://www.businessinsider.com/netflix-is-asking-customers-if-they-want-an-iphone-app-2010-3?utm_source=feedburnerutm_medium=feedutm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)"SAI/a]/p
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