Feb
28
2010

Natal Marketing Effort Targeting Women’s Magazines [Project Natal]

pimg src=”http://cache.gawkerassets.com/assets/images/9/2010/02/340x_kristenbellcosmopolitanmagazinemay2008-781418.jpg” class=”left image340″ width=”340″ /You know those women’s magazines like emGlamour/em and emCosmopolitan/em that promise BIG SEX NEWS every single month? Well, if a report’s to be believed, they’re going to be delivering BIG NATAL NEWS as the product nears release./ppMCV reports that Microsoft’s ramping up marketing plans for Natal that go after Nintendo’s top-of-mind awareness in nontraditional games niches. Celebrity endorsements will be a factor of a campaign that targets “the parenting press, toy retailers and publications which primarily cater for non-gamers.”/p
pThat would include emVogue/em and all those magazines with hot unattainable women you pretend not to notice when you’re buying Hot Pockets at the Safeway. MCV said Microsoft invited “an elite selection of media” and other non-games firms to a VIP showcase to talk about Natal. Presumably, these were the types of magazines invited. I can’t wait until emGlamour/em starts telling us about that secret thing Milo wishes we would do, but is too afraid to ask.br
a href=”http://www.mcvuk.com/news/37750/Microsoft-turns-to-celebs-for-Natal”br
Microsoft Turns to Celebs for Natal/a [MCVUK]/pbr clear=”both” style=”clear: both;”/
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