I can see Monster scratching their (many) heads in the board room, wondering how to appeal to women after too many Dr Dre headphones. “I know!” (shouted Noel Lee), “butterflies! They all like butterflies!” I must have a penis then.

They’ve actually teamed up with the fashion designer Vivienne Tam, who’s busy lending her name to any tech company that’ll have it. The Butterfly headphones have a “light gold-brushed finish” and “colorful butterfly images on the earpieces.” They come with a matching carry case, which might go some way to explaining how they can charge $199.95 for them—50 bucks more than the similar Dr Dre ones. [Press release via ChipChick]

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