In this election season, we’ve been working with political campaigns to understand how best to take advantage of what YouTube has to offer on a free and paid basis for getting their message out. Recently, we hosted a webcast to provide some tips to candidates running for office and advocacy groups campaigning for ballot issues on ways to present your candidate or your issue and engage with your constituents on YouTube. Did you miss it? No problem, we boil it down to 5 key tips for you here:

Tip #1: Search for your candidate or issue on YouTube. What did you find? With 2 billion video views per day, YouTube is the second-largest search engine after Google. You most likely have a search engine strategy for the top search engines – is YouTube included in that plan? If not, what are the top results – is it your opponent’s message or is it one that frames your message in a positive light?

Tip #2: Master your destiny on YouTube. Set a destination for your candidate or issue by signing up for a politician channel. It’s free and enables you to present your candidate or issue using video. Most importantly, it allows voters to find out more information about your campaign and can connect you to on-going efforts (volunteering, donations, or voter information).

Check out the channels for

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