The call went out. People responded. The gallery is up. Editors are editing. It’s Life in a Day, and who’s behind it? Well, you are, most importantly. Along with Ridley Scott and Kevin McDonald, of course. But the project has also been a unique sponsorship opportunity for LG, and when you’re a large brand with a plethora of sponsorship options, you want to stand behind something that reaches out and grabs people.

The Life in a Day project is entirely based on capturing a single day on earth through the eyes of thousands of different people around the world.