The full-body movement gaming offered by upcoming motion control interfaces like Microsoft’s Kinect and Sony’s Move have some of their most promising initial applications in fitness activity games, which suggests it’s an area of focus for the sports genre. But Jeremy Strauser, executive producer on EA Sports’ Madden franchise, echoes the sentiments of label head Peter Moore that stress a measured approach. “When you get into the movement-based controls, it almost becomes tougher, as a …

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Madden’s Strauser: ‘We’re Still Unlocking The Power’ Of Current Hardware