One of Nintendo’s core strategies with the Wii and DS has been to appeal to a wide audience through accessible gameplay, intuitive hardware and family-friendly intellectual properties. But company president and CEO Satoru Iwata said if the company wants to further expand, it needs to help address a fundamental problem with the video game industry: a lack of social acceptance. “Of course, we should try our best to produce appealing products which keep users excited, …

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Internal Debate At Nintendo Over Social Acceptance Of Games