Chatroulette, for those that may be unaware, is a service that randomly sets up two parties to video chat with one another.  It’s a pretty simple idea and, as I’m sure you can imagine, there are a lot of pranks involving the service.  You know, showing random people your genitalia (oh boy, the hilarity), asking women to show their breasts (what a novel idea), and other random jerkishness are all common.

For the first time, some brilliant advertising/marketing rep got the idea to use Chatroulette to spark a viral marketing campaign.  It’s for the upcoming film The Last Exorcism and, as you can imagine, this particular marketing campaign involves scaring people.  Also, it involves some implied boobage, but since this is Chatroulette, that pretty much goes without saying.

Anyway, here’s a clip of the antics and the reactions it got.  Enjoy!