Games from PopCap tend to be sent to the press a good while before they’re released, and you can tell when the new addiction lands on our collective desk: the bleary-eyed looks of exhaustion are industry-wide. If you work PR for PopCap you’re more like a dealer, but even the dealers need to switch things up every now and again. That’s why PopCap created 4th and Battery, a sort of indie label within the company.
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PopCap introduces "indie label" 4th and Battery, Unpleasant Horse
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