As the Obama campaign learned before the 2008 Presidential elections, piles of money can be made by asking a large number of people to make small donations, sometimes multiple times apiece. That’s a concept that should be—but usually isn’t—utilized by charities and nonprofits. Usually they ask for a commitment of $20, $50, $100, or more, and sometimes, that $20 is just enough to hold people back from giving to a good cause.

Donation size is just one of the many issues people encounter when giving to charities. Do you have the time to research every cause and figure out which one is a best use of your funds? Some people do, but most of us don’t. What about vetting every one to make sure their tax returns are on the up and up? And forget trying to go through fundraiser sites, many of which keep a cut of donations for themselves to cover various costs.

Those are all things that a new site called Philanthroper hopes to address. Launched by Mark Wilson (Gizmodo editor by day, philanthropist by night), the site takes the idea behind Groupon and crosses it with micro-donations, all while carefully selecting the deserving causes and vetting them for legitimacy. The goal is to offer a daily charity pick—six per week, with Saturday and Sunday sharing one—with a donation amount of just $1 per person until a certain goal is met.

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Philanthroper hopes to boost charity of the day, $1 at a time