“We think tablets are exciting, and we fully welcome their arrival,” Intel CEO Paul Otellini told analysts on the company’s recent earnings call. “Apple has done a wonderful job of revinventing the category,” he added, before acknowledging that tablets will impact PC sales “at the margin.”

But the company isn’t sitting idle. “We take a longer term view of the tablet opportunity,” Otellini added. “The overarching benefit is to have a new, growing computing segment… We’re going to utilize all the assets at our disposal to win this segment.”

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Intel: Atom definitely not cannibalized by tablets