Those who know me or follow my coverage know that I tend to take an interest in fitness-related gadgets and software. If it provides me data about myself and my activities, I’m on board. The BodyMedia FIT that I reviewed last year and RunKeeper on the iPhone are two of my favorites for this reason, but there’s always more to be learned—if I can do that without having to do any of the dirty work, even better.

That’s where the Withings body scale comes in. It’s not a brand new gadget, but it recently came into my life as a result of a disturbing increase in chatter among my peers. You could say that the peer pressure got to me, and now I’m a Withings convert.

What’s so special about a scale that comes equipped with WiFi? It’s not just so you can tweet your body weight every day (though you could if you really wanted to). The scale allows you to track trends in your weight as well as body composition changes over time—graphs and all—and you don’t even have to lift a finger to enter that data into WeightBot or PhysicsDiet to get them. Not only that, but the free service that comes with your physical scale integrates with a plethora of other services (including WeightBot, in fact) so that your data is everywhere you want it to be. And all you have to do to get it is step on the scale.

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Feature: Withings WiFi body scale review: weight data and cool graphs