The server market has been AMD’s bread and butter for the past few years, and it has been the place that the company has really remained competitive with Intel. AMD’s mobile strategy has mainly involved using versions of its server parts to target the low-cost laptop market, so the company has missed out on the netbook revolution of the past few years.

With the launch of products based on its new mobile architecture, codenamed Bobcat, AMD will finally join Intel in having two separate architectural families: one for servers and desktops, and another ultra-low-power design for mobiles. Bobcat, then, is AMD’s answer to Intel’s Atom, but instead of targeting where Atom is now, the company has chosen to target where Atom is likely to be in the not-so-distant future.

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AMD’s Bobcat mobile architecture will play it straight